New Hope Girls
New Hope Girls
New Hope Girls
Working on this project has been 18 years in the making. The founder of New Hope Girls, Joy Reyes, was my second and third grade teacher. Throughout the last couple decades, our lives have been intriquitely woven together. In 2015, I was an intern for the organization and spent the better part of a year living among these New Hope Girls. I learned how to live and breathe as they did and watched the beauty and pain and transformation unfold before my eyes every single day I spent with them.
Fast forward 3 years later and I was commissioned in September 2018 to begin rebranding the organization from the ground up. The task was this: Learn how to tell our story cohesively, concisely, and beautifully. I have made three trips to the Dominican Republic throughout the project and will continue to be a voice and stakeholder for the brand at large.
Working on this project has been 18 years in the making. The founder of New Hope Girls, Joy Reyes, was my second and third grade teacher. Throughout the last couple decades, our lives have been intriquitely woven together. In 2015, I was an intern for the organization and spent the better part of a year living among these New Hope Girls. I learned how to live and breath as they did and watched the beauty and pain and transformation unfold before my eyes every single day I spent with them.
Fast forward 3 years later and I was commissioned in September 2018 to begin rebranding the organization from the ground up. The task was this: Learn how to tell our story cohesively, concisely, and beautifully. I have made three trips to the Dominican Republic throughout the project and will continue to be a voice and stakeholder for the brand at large.
Working on this project has been 18 years in the making. The founder of New Hope Girls, Joy Reyes, was my second and third grade teacher. Throughout the last couple decades, our lives have been intriquitely woven together. In 2015, I was an intern for the organization and spent the better part of a year living among these New Hope Girls. I learned how to live and breath as they did and watched the beauty and pain and transformation unfold before my eyes every single day I spent with them.
Fast forward 3 years later and I was commissioned in September 2018 to begin rebranding the organization from the ground up. The task was this: Learn how to tell our story cohesively, concisely, and beautifully. I have made three trips to the Dominican Republic throughout the project and will continue to be a voice and stakeholder for the brand at large.
Re-Brand
Role:
Branding
Graphic Design
Web Design
Copywriting
Photography
Re-Brand
Role: Branding, Graphic Design, Web Design, Copywriting, Photography
Re-Brand
Role: Branding, Graphic Design, Web Design, Copywriting, Photography
We provide jobs for women and refuge for girls coming from the darkest of places.
- The sum of New Hope Girl's mission + purpose
We provide jobs for women and refuge for girls coming from the darkest of places.
- The sum of New Hope Girl's mission + purpose
We provide jobs for women and refuge for girls coming from the darkest of places.
- The sum of New Hope Girl's
mission + purpose
We provide jobs for women and refuge for girls coming from the darkest of places.
- The sum of New Hope Girl's mission + purpose
OUR WOMEN
We employ and mentor women in order to see their families provided for while preserving their inherent worth and dignity.
OUR WOMEN
We employ and mentor women in order to see their families provided for while preserving their inherent worth and dignity.
OUR WOMEN
We employ and mentor women in order to see their families provided for while preserving their inherent worth and dignity.
OUR WOMEN
We employ and mentor women in order to see their families provided for while preserving their inherent worth and dignity.
OUR GIRLS
We provide rescue and refuge for girls by providing a safehouse and walking with them in their journey of hope and healing.
OUR GIRLS
We provide rescue and refuge for girls by providing a safehouse and walking with them in their journey of hope and healing.
OUR GIRLS
We provide rescue and refuge for girls by providing a safehouse and walking with them in their journey of hope and healing.
OUR GIRLS
We provide rescue and refuge for girls by providing a safehouse and walking with them in their journey of hope and healing.
OUR OUTREACH
We build relationships with girls in the barrio and hold their hands through the ups and downs of adolescence and abject poverty.
OUR OUTREACH
We build relationships with girls in the barrio and hold their hands through the ups and downs of adolescence and abject poverty.
OUR OUTREACH
We build relationships with girls in the barrio and hold their hands through the ups and downs of adolescence and abject poverty.
OUR OUTREACH
We build relationships with girls in the barrio and hold their hands through the ups and downs of adolescence and abject poverty.
Dreaming for the girls in the barrio the same dreams we have for our own daughters
- Words we live by
Dreaming for the girls in the barrio the same dreams we have for our own daughters
- Words we live by
Dreaming for the girls in the barrio the same dreams we have for our own daughters
- Words we live by
Rescue,
Refuge,
Restoration.
- Our Three Pillars
Rescue,
Refuge,
Restoration.
- Our Three Pillars
Rescue,
Refuge,
Restoration.
- Our Three Pillars
Rescue,
Refuge,
Restoration.
- Our Three Pillars
In the beginning of the rebrand process, the founder, Joy Reyes, communicated how important the logo is to New Hope Girls. She made it clear that the girl and the butterflies were important symbols to the organization that she did not want to lose. Our results hold the integrity of the original logo while offering a much needed refresh and refinement.
In the beginning of the rebrand process, the founder, Joy Reyes, communicated how important the logo is to New Hope Girls. She made it clear that the girl and the butterflies were important symbols to the organization that she did not want to lose. Our results hold the integrity of the original logo while offering a much needed refresh and refinement.
Primary Colors
Secondary Colors
hello@corinnekupish.com
hello@corinnekupish.com